Lana Del Rey's album Born To Die was widely panned by the peons of the Corrupt Indie Machine. However, it seems like she 'effing killed it', using the 'tank on SNL' marketing strategy 2 cruise her way to the #2 spot in America. She sold 77k albums in the United States.
People constantly debate whether the phrase, “All publicity is good publicity,” actually has any credence, but in the case of Lana Del Rey, the saying has proven itself true.
After nearly six months of feverish online debate — her name! her lips! her backstory! — the divisive songstress, whose poorly received performance on SNL launched a thousand blog posts, lands high on this week’s chart. Her debut album Born to Die debuted at No. 2 on the Billboard 200, selling a solid 77,000 (if not spectacular, considering its marketing budget) copies.
Impressively, Del Rey accomplished this feat without a single bona fide “hit” to her name. Although her recent video for “Born to Die” has amassed over 19 million views, she has only charted one song domestically: “Video Games,” and that only reached No. 91 on the Hot 100. Understandably, 74 percent of her album sales were digital downloads.
More importantly, she sold 117k albums in the UK, which confirms that ppl from the UK 'have no taste' and will fall in <3 with any vaguely buzzed cute human if she 'looks right.' You have to tip ur hat to Lana Del Rey's marketing team for creating an internationally acclaimed artist who can sell MAD albums to lonely women who are tired of listening to Adele, needing a zanier, artsyfartsier voice in their Honda Civic stereo. She probably also appeals to 'the gays'.
1. Adele, 21 – 122,000
2. Lana Del Rey, Born To Die – 77,000
3. Leonard Cohen, Old Ideas – 41,000
4. Various Artists, 2012 Grammy Nominees – 34,000
5. Kidz Bop Kids, Kidz Bop 21 – 30,000
6. Drake, Take Care – 30,000
7. Tim McGraw, Emotional Traffic – 29,000
8. Fred Hammond, God, Love And Romance – 26,000
9. LMFAO, Sorry For Party Rocking – 22,000
10. Rihanna, Talk That Talk – 22,000
LDR has done it. She is OFFICIALLY mnstrm.
She can officially purchase a riviera.
She is OFFICIALLY tabloid material.
We did it. We all did our part 2 get her there. This was a community effort.
Congrats, bb! We were HERE 4 U since THE BEGINNING. Plz don't forget abt us when ur richer and famouser!
Love, random blogs that posted 'Video Games' during its buzz incubation phase
Will indie blogs stop posting about LDR?
Will LDR morph into the new Lana Gaga?
Does LDR have it all?
Is she as mnstrm as it gets?
R u tired of LDR?
Did she 'beat' the Corrupt Indie Machine, utilizing the flaws in the system to actually 'overcome'/leapfrog 'the system'?
Will M.I.A. now 'sell mad albums' because of her meltdown, or does LDR 'actually made decent music'?
Does Lana Del Rey have everything and u have nothing except angry tweets on the internet?
Will there be a KIDZ BOP version of 'Video Games'?